The opportuinity here is to link GIS information with your cell phone. This gives prospective advertisers location-specific information about you. Now this might not sound so powerful to you, but consider the opportunity to:
1. Tie your location data in with knowledge about your likes, interests, tastes, etc
2. Tie your location data in with your general need to eat and drink. Maybe you'll be walking past a restaurant and they know from your membership that you like Indian food. In that instance you receive an email offering you a discount.
This is not hard to do. There are already products which tie GPS data to you. No one has yet made a revenue model from it to my knowledge. Of course already some models of cell phones have GPS already installed. Living in Metro Manila, I'm surprised how many people actually have N90 series phones. Makes you wonder where they get the money. Thats the extent of corruption I guess. :) But rest assured there will be more GPS-enable phones and cameras on the market in future. This is powerful in several ways:
1. The opportunity for advertisers to target people based on location & website profile data
3. The opportunity for telcos to generate revenues from advertisers for their location-specific data
4. The attraction of LAN-wifi, Wimax for providing GIS info as a competitive option to cell companies
5. The attraction of GIS-based websites to sell advertising through location data.
People currently have only limited search capability through their phones. Its also fair to say that these early GPS phones are pretty crude and cumbersome. They will however bevome sleak in time. I also suggest that
VerveEarth enables users to organize the information of the internet into a virtual world where content and users have a definite place. The neat thing about VerveEarth is that its a new type of search. VerveEarth enables you to surf the net in a completely new way and discover content you didn't even know existed. Curious to know what people in the Middle East talk and read about? Just go there. You might even strike up a conversation.
Clearly the value in this type of facility is in ‘just in time’ service delivery and advertising. More and more we will be doing business on mobile applications. The last aspect of this opportunity is the possibility of telcos offering free line rental if you are open to advertising news. If this is to happen telcos will have to make their incoming messages alot more enticing than they are now. Expect tunes, full colour images of some nearby restaurant, as well as other special enticements. eg. The first groups to fill the restaurant get a free beer! Of course they could also offer a web-based search as well. I think that car-based GPS might be a thing of the past. The other possible competition in this market might be GPS. It cannot be forgotten that GPS used by telcos is 'Geographic' NOT 'Global' Positioning System. Telcos use towers rather than satellites, so this will have implications for global reach and competition. But thats another story for another galaxy. Yeh I know.... I didnt need to say it.
Andrew Sheldon www.sheldonthinks.com